Budget and ‘My Wonderful World,’ a National Geographic-led Campaign, Team Up to Promote ‘Geo-Literacy’

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PARSIPPANY, N.J., June 25 /PRNewswire/ — As summer approaches and families prepare to travel, Budget is helping promote geography education among America’s children by providing fun and informative road-trip activities for kids, while also offering ways for parents to save money while on vacation. Now through August 15, 2007, customers who rent from participating Budget airport and neighborhood locations will receive a free copy of the Budget “Best Trip Ever” money-saving coupon booklet, which includes great deals and special offers on a variety of products and services, such as:

— Discounts on Budget car rentals at airport and neighborhood locations — Discounts on Budget Truck rentals — Kids games and activities, courtesy of My Wonderful World, a National Geographic-led campaign to help boost kids’ global geography knowledge, or “geo-literacy” — Dollars-off coupons for Dunkin’ Donuts — Buy-one, get-one-free offers and dollars-off Baskin Robbins coupons — Special offers on breakfast, kids’ meals and dessert at Perkins Restaurant and Bakery.

In addition to great savings and deals, the Budget “Best Trip Ever” coupon booklet includes information on the “Budget Geo Brain Game Sweepstakes,” where participants who can successfully answer 10 geography questions supplied by National Geographic will be entered into a drawing with a chance to win one of eight $1,000 U.S. Savings Bonds.


The Budget “Best Trip Ever” booklets also show parents and kids how to be part of the My Wonderful World campaign with tips for making vacations more fun and memorable as well as Geo Brain Game warm-up questions. The games include: “Sights to See,” a crossword puzzle filled with names of popular tourist attractions in the country; “Jokes for the Road;” and “Back Seat Bingo,” the traditional bingo game with boxes illustrating street safety signs, animals and other sights kids might see while on a family road trip.

“Budget customers appreciate great deals,” said Becky Alseth, senior vice president of marketing for Avis Budget Group, parent of Budget. “We are excited to be a part of National Geographic’s My Wonderful World campaign and offer customers valuable savings, fun-filled activities to enjoy while on a road trip, and a chance to win a $1,000 U.S. Savings Bond. It’s another way to help make learning about geography fun for both kids and parents, and another example of how Budget always offers customers a great deal.”

Budget joined the My Wonderful World campaign in 2006 as a coalition member. The goal of the five-year multimedia campaign is to improve the geography literacy of children and teens ages 8 to 17 by motivating parents and educators to expand geographic educational offerings in schools, at home and in their communities. The campaign Web site, http://mywonderfulworld.org/, is the heart of the program, providing resources for parents to help kids be more knowledgeable about the world we live in.

“Traveling is a natural way to explore the geography of a place,” said Terry Garcia, executive vice president of mission programs for National Geographic. “We are happy to work with Budget to provide engaging travel activities to the driving public this summer and help everyone become more geo-savvy.”

For more information on the Budget Geo Brain Game sweepstakes, view the complete terms and conditions or to register to play, visit http://www.budget.com/geobraingame. No purchase is necessary to play or win.

To make a reservation, visit http://www.budget.com/. About Budget

Budget Rent A Car System, Inc. is the owner and franchiser of one of the world’s best-known car rental brands with more than 1,800 car rental locations in the U.S., Canada, Latin America, the Caribbean, Australia and New Zealand. The company also operates Budget Truck Rental and is a wholly owned subsidiary of Avis Budget Group, Inc. . For further information, visit http://www.budget.com/. Budget Rent A Car System, Inc.

CONTACT: Alice Pereira of Budget Rent A Car System, Inc.,
+1-973-496-6113, alice.pereira@avisbudget.com

Web site: http://www.budget.com/


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