Geotargeting by advertisers, which is the practice of sending advertisement based on location, has gained increased importance for companies marketing their product in recent years.
Advertisers are becoming more sophisticated with the use of GIS as a way to better target their audiences.
GIS aids in investment decision-making by unveiling spatial patterns key to entrepreneurial success like labor concentration, knowledge, and opportunities.
Troy Lambert discusses how colleges can use GIS and mapping technology to better target marketing.
Small businesses increasingly use GIS for spatial analyses like kernel density estimation or Monte Carlo simulation to boost their success.